The new brand will
evolve by encouraging
individuals to experience
new adventure
Our New Identity
Quiksilver is the brand which gives opportunity to people to embark their passion. We aspire to revolutionize with a mindset shifting from reactionary to visionary. In addition to providing unique experience to surfers—what we’ve been doing for the past years- Our new objective is to encourage individuals to find new perspectives, and come up with innovative solutions in all aspects of their lives by providing a wider range of products and services that help people become a better self.
C = 0
M = 22
Y = 63
K = 0
R = 252
G = 202
B = 116
#fed74
Pantone : 123c
C = 92
M = 73
Y = 39
K = 27
R = 36
G = 67
B = 97
#244361
Pantone : 541
Logo Interpretation
The new logo formally and conceptually represent our brand soul and mission : to seek adventure in the constantly evolving outdoor world. The logo symbol consists of initial letter Q, mountain and wave which depicts adventure in constantly evolving world. The word mark is yet simple with the wave in letter E.
Logo Anatomy
New Offerings
Our New Brand expansion has come up with different products and services that allows individual to experience new adventure and accomplish their goal.
Products
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Services
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Environment
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Education
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Events
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Experiences
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Co–Branding
[PR1] Quiksilver Guide
[PR2] Quiksilver App
[PR3] Quiksilver Nutrition
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[SE1] Quiksilver Meet ups
[SE2] Quiksilver Online Chat
[SE3] Quiksilver Marine Exploration
[EN1] Quiksilver Material Lab
[EN2] Quiksilver Environmental Foundation
[EN3] Quiksilver Sustainability Program
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[ED1] Quiksilver Training
[ED2] Quiksilver Online Tutorial
[ED3] Quiksilver Program for Differently Abled
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[EV1] Quiksilver Adventure Festival
[EV2] Quiksilver Outdoor Retreats
[EV3] Quiksilver Motivational Talk
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[EX1] Quiksilver Augmented Reality
[EX2] Quiksilver Adventure Tours
[EX3] Quiksilver Meditation
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[CO1] Quiksilver Team
[CO2] Quiksilver X
Adventure
Performance
Innovation
PR1
QUIKSILVER ADVENTURE GUIDE
Stepping out and explore more outdoor adventure and level up your performance.
Quiksilver adventure guide will highlight the best adventure locations in the world. It will reignite your love for outdoors. It could be any water, mountain or air any adventure.
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MISSION FOCUS
Quiksilver guide reinforces our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by exploring through adventure guide which showcases different adventure destination.
PR2
QUIKSILVER TRACKING APP
Leveraging technology to join the outdoor adventure and accomplish their goal.
Quiksilver app will act as a reminder for the people to join the outdoor adventure and escape from the busy schedules. App would also inspire people challenge themselves and set higher goals.
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MISSION FOCUS
Quiksilver App supports our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by tracking their each step of adventure progress and motivating them to perform their best.
PR3
QUIKSILVER TRACKING APP
Leveraging technology to join the outdoor adventure and accomplish their goal.
Quiksilver app will act as a reminder for the people to join the outdoor adventure and escape from the busy schedules. App would also inspire people challenge themselves and set higher goals.
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MISSION FOCUS
Quiksilver App supports our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by tracking their each step of adventure progress and motivating them to perform their best.
SE1
QUIKSILVER MEET UPS
Connecting people and building skills for better performance in adventure.
Quiksilver meet ups will allow participants share their love and meet local adventurers while they are traveling, Also, local adventurers would guide them to the hidden adventure destination.
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MISSION FOCUS
Quiksilver meet ups reinforces our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by allowing people to develop their skills through local adventure to level up their performance.
SE2
QUIKSILVER ONLINE CHAT
Leveraging technology to join the outdoor adventure and accomplish their goal.
Quiksilver online chat would serve as a assisting tool for the people to help them clarifying their doubts which are acting as a hurdle in their goal.
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MISSION FOCUS
Quiksilver App supports our mission by by driving performance and innovation in a constantly evolving world of outdoor adventure by assisting them with any adventure related queries which would help them in achieving their goal and perform best.
SE3
QUIKSILVER QUIKSILVER MARINE EXPLORATION
Explore adventure under the sea.
Quiksilver Marine Tour would provide opportunity where people can enjoy an unforgettable journey underwater.
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MISSION FOCUS
Quiksilver Marine Exploration reinforces our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by inspiring and encouraging people to explore and experience underwater marine life.
EN1
QUIKSILVER MATERIAL LAB
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Bringing innovative solutions by working with like-minded people.
Quiksilver material lab will leverage the best use of people experiences and talents to drive to innovative solutions in their products. Procuring best Eco-friendly products would level up people performance.
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MISSION FOCUS
Quiksilver lab reinforces the mission by driving performance and innovation in a constantly evolving world of outdoor adventure by inspiring people to use their expertise by leveraging different resources.
EN2
QUIKSILVER ENVIRONMENTAL FOUNDATION
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Maintaining healthy environment would inspire more people to connect to the nature.
Quiksilver environment foundation will improve quality of life through global and local community initiatives that share our focus on the environment, education, science, water, wellness and sustainability.
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MISSION FOCUS
Quiksilver environment foundation reinforces its mission by driving performance and innovation in a constantly evolving world of outdoor adventure to encourage people to keep environment healthy that could add to their performance.
EN3
QUIKSILVER SUSTAINABILITY PROGRAM
Bringing innovation by creating sustainable products will contribute to the environment.
Quiksilver sustainable program will help contributing to the environment and will inspire people to level up their performance by involving in healthy lifestyle.
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MISSION FOCUS
Quiksilver sustainable program reinforces its mission by driving performance and innovation in a constantly evolving world of outdoor adventure by creating sustainable products which would contribute to the environment.
ED1
QUIKSILVER TRAINING PROGRAM
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Connecting people and experience outdoor adventures by learning different skills.
Quiksilver training program would help people to gain confidence in their personal and professional lives. People would experience outdoor and wilderness activities from the best athletes and explore their personal potential
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MISSION FOCUS
Quiksilver training program reinforces its mission by driving performance and innovation in a constantly evolving world of outdoor adventure by encouraging people to join the training program for better performance.
ED2
QUIKSILVER ONLINE TUTORIAL
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Online professional training on different subjects related to outdoor adventure.
Quiksilver online tutorial will have different online platforms where people can equip themselves with different skills and techniques to level up your performance.
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MISSION FOCUS
Quiksilver online tutorials underscores our mission by driving performance and innovation in a constantly evolving world of outdoor adventure to inspire and level up the performance by teaching different skills and techniques.
ED3
QUIKSILVER SPECIAL PROGRAM FOR DIFFERENTLY ABLED
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Special program prepares differently able individuals to experience the adventure
Quiksilver special program is designed to prepare differently able people to experience adventure in the outdoor world and accomplish their passion.
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MISSION FOCUS
Quiksilver special program underscores its mission by driving performance and innovation in a constantly evolving world of outdoor adventure to inspire by encouraging differently able people to join the special program to experience the outdoor world full of adventure.
EV1
QUIKSILVER ADVENTURE FESTIVAL
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Platform for the people to compete and showcase their adventurous skills.
Quiksilver adventure festival held every year for different groups of athletes and amateur. These would encourage and promote people to adapt outdoor adventure.
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MISSION FOCUS
Quiksilver adventure festival reinforces our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by creating a platform for people to show their skills.
EV2
QUIKSILVER OUTDOOR RETREAT
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Step towards getting ready for the passion by joining the adventure.
Quiksilver outdoor retreats would train people and talk to them about different outdoor adventures. The outdoor experience will encourage people to adapt sports culture into their life. These retreats will include many activities to entertain people.
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MISSION FOCUS
Quiksilver retreats reinforces our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by organizing retreats for people to introduce them to the adventure world.
EV3
QUIKSILVER MOTIVATIONAL TALK
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Absorbing information and motivation from the best athletes.
In the constantly evolving adventure world, Quiksilver motivational talk would inspire and encourage people to experience the different adventure from the experience shared by the experts and athletes.
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MISSION FOCUS
Quiksilver motivational talk reinforces its mission by driving performance and innovation in a constantly evolving world of outdoor adventure by sharing experts experience with motivational speech in order to inspire people to perform best.
EX1
QUIKSILVER ADVENTURE TOURS
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Create excitement in one by exploring different adventure destinations.
Quiksilver adventure tour is designed for the people to get them inspired and perform the same. It will be weekly or monthly experience for the people to venture into something new.
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MISSION FOCUS
Quiksilver reinforces our mission by driving performance and innovation in a constantly evolving world of outdoor adventure by encouraging people to explore and experience new destinations and adventure level.
QUIKSILVER AUGMENTED REALITY
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Learning about the latest equipment and innovation of the sports in the real visual world.
Quiksilver augmented reality will create different experience for the people by trying new innovation in equipments such as surf boards, ski etc. in real time world. It has the ability to greatly enhance the entire outdoor experience and allows people to take in information on the go.
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MISSION FOCUS
Quiksilver reinforces the mission by driving performance and innovation in a constantly evolving world of outdoor adventure by enhace the outdoor adventure in the visual world of adventure.
QUIKSILVER MEDITATION
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Create experience to know your inner self and develop motivation to achieve your goal.
Quiksilver Meditation will create different experience for the people by helping them know their inner soul. This would bring peace to their mind, stay clear and focused.
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MISSION FOCUS
Quiksilver reinforces the mission by driving performance and innovation in a constantly evolving world of outdoor adventure to help people to perform better by organizing meditation which would help them get inner peace of mind.
EX2
EX3