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Our Mission

Driving Performance and

Innovation in a Constantly

Evolving World Of

Outdoor Adventure

Brand Description

As the most iconic surf brand that has pioneered generations of progression and innovation, Quiksilver has been delivering the best of the best to surfers everywhere since 1969. What started as a company simply rooted in surf lifestyle, has evolved into an influential brand that provides high quality fashion for those seeking performance and comfort in the world of adventure sports.

 

Quiksilver’s extension into the ski and snowboard categories was a natural part of the brand’s growth, and we continue to be one of the top snowboard brands represented on the mountains year after year. At Quiksilver, we innovate to inspire, and if our products can facilitate your adventure-seeking lifestyle then we’ve done our jobs right.

Quiksilver manufactures and sells a wide range of products that include sportswear (swimsuits), clothing (T-shirts, polo shirts, flannels, jackets, hoodies, pants, shorts), footwear (sneakers, sandals), and accessories (hats, backpacks, and wallets). The company also produces a line of apparel for young women, under the Roxy brand. Another line of apparel for women is sold under the brand Quiksilver Women. 

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Brand Timeline

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1970

1978

1990

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2002

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2022

1969

1969
At the Rip Curl factory in Torquay, Australia, Alan Green starts working on prototypes for a new kind of board short, using aspects of wetsuit technology, such as snaps and Velcro flies.

1970
Quiksilver boardshorts with a swan logo make their first appearance in Australian surf shops. Soon replaced by the first “Mountain and Wave” logo.

1976

1988

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1976
Jeff Hackman is granted the Quiksilver licensJeff Hackman and Bob McNight team up to start Quiksilver USA in Newport Beach. 

1988
Quiksilver and Tom Carroll create surfing history when the twice world champion signs an exclusive contract for $1 million, the most lucrative deal in the sport.

1978
Quiksilver sponsors its first team riders, Rabbit Bartholomew and Bruce Raymond. Rabbit goes on to win the world title.

1990
Kelly Slater signs with Quiksilver – World champion halfpipe snowboarder Shaun Palmer signs with Quiksilver – Quiksilver introduces “Roxy” brand to surf market.

1999

2006

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1999
The “Quiksilver Crossing” is launched. The greatest surf adventure ever with a strong environment focus–Quiksilver Inc. moves to Huntington Beach.

2006
Quiksilver released the 320-page, full color book The Mountain & the Wave, The Quiksilver Story. Dane’s movie “First Chapter” won for Best Male Performance.

2002
Quiksilver Inc. and Quiksilver Asia Pacific merge to form global operating entity – Quiksilver designs revolutionary new wetsuit. “The Cell” is for all degrees of surfing. 

2022
Quiksilver undergoes  a re-branding initiative and shifts its focus to a wider adventure and extends its brand to include new products and services.

Our Future

Quiksilver is the brand which gives opportunity to people to embark their passion. We aspire to revolutionize with a mindset shifting from reactionary to visionary. In addition to providing unique experience to surfers—what we’ve been doing for the past years—our new objective is to encourage individuals to find new perspectives, and come up with innovative solutions in all aspects of their lives by providing a wider range of products and services that help people become a better self. 

To achieve the objective, we will partner with programs and organizations that share the same idea of encouraging people to join adventure. We’ll make the best of innovation to make the experience inspiring. The new brand, however will develop constantly by collaborating with sports athletes to train people and motivate them to commence new adventure and experience.

“It’s not the mountain we conquer, but ourselves”

-Sir Edmund Hillary

New Zealand Mountaineer

Brand Verve

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Adventure

New brand will develop constantly by sharing expertise experience in order to inspire people to join the adventurous life.

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Innovation

Revolutionized the way people interact with the outdoor adventure by bringing up higher level of expertise.

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Performance

Integrating better services to improve functionality and performance.

New Offerings

Our New Brand expansion has come up with different products and services that allows individual to experience new adventure and accomplish their goal.

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Adventure

Performance

Innovation

Brand Guides

We developed three guides: Visual Strategy Guide, Visual Development Guide, Visual Standards Guide. These shows the rebranding process and a clear guidance on how the brand evolved with better experience, performance and innovation.

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